working out because we love our bodies.

not because we hate them.

the be.come project is a body-neutral, I-can-do-it, go-on-and-love-yourself approach to boutique fitness in an accessible 25-minute routine. All you have to do is show up – anywhere, anytime. Each week, the be.come project participants receive a curated routine taught by Bethany that mimics an in-person class experience. #thisweeksroutine is designed to be done repetitively over the course of 7 days. Your body will become familiar with the flow and movement, gaining strength and confidence with each session. All you have to do is be.come.

try your first 10 days free

$35 USD / month

a unique routine each week

the be.come project routines are a unique blend of the alignment of pilates, the lengthening of yoga and the musicality of dance. Each routine begins with a warm up, flows through the right side of the body, bridges to the left side and concludes with a high energy finish. The seamless transitions are structured to keep you engaged from beginning to end. aka: maximum effect, minimal time. aka: little time for hair fixing or phone checking.

repetition enhances sensation

Ever tried learning a new language? You are shown an apple, then you say apple, then you write apple, then you point to the apple. You do it over and over again until when you see an apple, you think manzana. When you do the be.come project, you practice the same routine all week long. On session 1 you begin to learn it, by session 3 it starts to click and by session 5 you are soaring through the movements feeling them in a whole new way. Then next week comes and we start again. Honestly, it’s magic.

just 25 minutes

We’re not sure who these people are who have hours to spend at the gym everyday, but we’re not one of them. Give or take, each routine is 25 minutes of active movement. If you don’t think you can get a good workout in 25 minutes, We can’t wait to blow your mind. Carefully crafted and smartly cued. Efficiency at it’s finest.

focus on how you feel

At the be.come project, we don’t do before and after pictures. Why? BECAUSE THEY ARE BS. Health exists at every size. And what good is a “skinny” picture if you feel like crap? So instead, we focus on how we feel before and after every be.come session. Literally.

In order to unlock / lock your routine, you’ll be prompted with a list of emotions and the question, “how am I feeling?” It’s pretty powerful stuff. In fact, the most chosen word before a routine is “tired” and the most chosen word after a routine is “strong”. BAM.

all levels welcome

Every rule has its exceptions, but overall the project can be tailored to your level and alternative options are always provided. All movements are zero-impact and because we use your body as the primary piece of equipment, you can choose to push yourself or pull back, depending on the day. If you are able to lunge and plank (including kneeling planking) you can do the be.come project. We are pregnancy friendly for those who aren’t high risk and were active pre bun-in-the-oven.

be.come together

The beauty of everyone doing the same movements each week is that we are all in this together. After your new routine is released on Monday, you can submit questions about the positions and sequences performed. Each Wednesday, Bethany will post tutorials that not only answer your specific questions, but will also improve your overall form. This is our way of bringing the studio to you — no waitlist required. view tutorials

try your first 10 days free

$35 USD / month


Where do I begin??? Top Ten List? Okie.
10) You’ll learn the moves better.
9) By the end of the week it will feel like moving meditation.
8) You can chart your progress from session to session instead of waiting 12 weeks to see if you lost lbs.
7) You won’t waste time searching through a bunch of videos to find the right one.
6) I’ll know what you’re doing each week and can vary the muscles and build on the moves.
5) I’m a control freak.
4) When you ask “why is my hip flexor tight” I’ll be able to pinpoint what move might be causing it.
3) It builds community – you can all chat about how much you love / hate this week’s lunge series.
2) It makes me feel like you’re really coming to my in-person class and I’m teaching the routine I curated for that week.
1) I’m a control freak.

Body-positivity implies that we need to feel positive about our bodies all the time. Since that’s a pretty hard thing to do, we can end up feeling like we failed when we don’t feel happy-peppy-positive about our bodies every-single-freakin-day. We prefer the use of body-neutrality because that means some days we feel good about our bodies, some days we feel bad about our bodies, but all days we respect our bodies.

Unless you cancel your subscription, you will be charged a $35 monthly fee, automatically and approximately, on the same day of the month that the original purchase was made. You must cancel at least 24 hours before your subscription renews in order to not be charged for another month. Once your account has been billed, all sales are final. Refunds are not available regardless of whether or not you use your subscription. Love you, but babes got a business to run.

Each week, look at your schedule and set a realistic goal of how many times you want to do the routine. You have the ability to set, track and edit your goal within your profile. Then listen to your body throughout the week to find your sweet spot. The only person who knows how many times you should be doing the routine is YOU.

We can all agree that the first time is never the best (lols) but that’s kind of the point. The first session is a little awkward, but with each session you complete, it becomes smoother and light bulbs start to go off in both your mind and body. Plus, you can submit questions, thoughts and tutorial requests. On Wednesdays we post tutorials based on client feedback.

While the 25-minute routines are designed to be short, sweet and super effective, you are more than welcome to do the routine back-to-back for a more extended sweat. This is the technique Bethany uses in their in-person classes. And if you desire you can tack the be.come project on to any other workout you currently do. Because our project is core strengthening and low-impact it will enhance other workout disciplines.

For the most part, YES! Starting a new program when you are pregnant is not recommended by doctors, but for those who have already been be.coming, go for it. Always consult your doctor before doing any workout program while pregnant. Every routine has modifications suited to those who may be pregnant, so be sure to follow along. Once your belly has “popped” begin to avoid crunching and severe twisting. view pre/post natal tutorial

A new routine is released every Monday at 12:00 am EST. The routine expires Monday at 12:00 am EST. There is always a routine available. Get it while it’s hot.

You sure can. Anyone with a smartphone, tablet or computer can do the be.come project. The only thing to note is that this pricing is in USD and you will have to pay the exchange rate. We promise we are working on a better solution and hope to bring that to you in the coming months. Still have concerns? Shoot us a note.

Pausing your membership is the same thing as canceling except when you’re ready to start back up, you don’t have to recreate a username. We wanted to make this very easy to start and stop at anytime, in four easy steps:


    • Go to 
    • In the top right, choose login
    • Login using your be.come credentials
    • Choose pause subscription located in the top bar


    • Open the app and click settings
    • Now choose edit profile
    • In the top left, click the three bars 
    • Choose pause subscription 

You sure can. Simply click here

You have two options. You can either login on the app (available for both iOS and Android) or through the website (the login button is in the top right corner).

All the people in our videos are real life clients of the be.come project. We felt it was incredibly important to avoid using fitness models when representing our movement (or anything really) because quite frankly, we want to keep it real. You’ll notice we don’t edit out wobbles, shakes, falls or sweat drips. This is on purpose. We hope that by featuring our clients, more people will feel encouraged to come exactly as they are. 
Anyone who is an active client of the be.come project is eligible to be a demo. Simply fill out the form under ask a question and send us a note. ALL SHAPES, SIZES, COLORS AND GENDERS are eligible to be a demo. We are excited to watch our community grow and therefore our diversity grow as well. But short story long, if you feel your body isn’t represented in fitness and you want it to be, send us a note. 
All demos in our videos participate on a volunteer basis. We have made a conscious decision not to compensate our demos in order to keep the applications authentic. Demo will be showered with love, sent away with presents, and get one-on-one be.come training with Bethany. We promise, it’s a very very fun day. 

meet our models

meet our models

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