working out because we love our bodies.

not because we hate them.

the be.come project is a body-neutral, I-can-do-it, go-on-and-love-yourself approach to boutique fitness in an accessible 25-minute routine. All you have to do is show up – anywhere, anytime. Every week, the be.come project clients receive a curated routine taught by Bethany that mimics an in-person class experience. Our routines are designed to be done repetitively and are featured for 14 days – meaning at any given time, you have access to two unique routines. Our constant rolling content will help you stay engaged, while your body becomes familiar with the flow and movement of each sequence, gaining strength and confidence with each session. All you have to do is be.come.

try your first 10 days free

$35 USD / month

a unique routine each week

the be.come project routines are a unique blend of the alignment of pilates, the lengthening of yoga and the musicality of dance. Each routine begins with a warm up, flows through the right side of the body, bridges to the left side and concludes with a high energy finish. The seamless transitions are structured to keep you engaged from beginning to end. aka: maximum effect, minimal time.

repetition enhances sensation

Ever tried learning a new language? You are shown an apple, then you say apple, then you write apple, then you point to the apple. You do it over and over again until when you see an apple, you think manzana. When you do the be.come project, you practice the same routine all week long, which can be incredibly beneficial for the mind and body. You’ll learn the moves faster and more efficiently so that by the end of seven days, the session morphs into meditation. And with two routines to choose from, honestly, it’s magic.

just 25 minutes

We’re not sure who these people are who have hours to spend at the gym everyday, but we’re not one of them. Give or take, each routine is 25 minutes of active movement. If you don’t think you can get a good workout in 25 minutes, we can’t wait to blow your mind. Carefully crafted and smartly cued. Efficiency at it’s finest. *for more tips and tricks on maximizing your sessions, visit our FAQ’s

focus on how you feel

At the be.come project, we don’t do before and after pictures. Why? BECAUSE THEY ARE BS. Health exists at every size. And what good is a “skinny” picture if you feel like crap? So instead, we focus on how we feel before and after every be.come session. Literally.

In order to unlock / lock your routine, you’ll be prompted with the question “how am I feeling?” and a list of emotions to choose from. It’s pretty powerful stuff. In fact, the most chosen word before a routine is “tired” and the most chosen word after a routine is “strong”. BAM.

all levels welcome

Every rule has its exceptions, but overall the be.come project can be tailored to your level and alternative options are always provided. All movements are zero-impact and because we use your body as the primary piece of equipment, you can choose to push yourself or pull back, depending on the day. If you are able to lunge (option to use a chair for support), plank (including kneeling planking) and safely get on and off the floor, you can be.come. We are pregnancy friendly for those who aren’t high risk and were active pre bun-in-the-oven. To learn more about be.coming for your body, check out our weekly tutorials and foundation tutorials here.

be.come together

The beauty of everyone doing the same movements each week is that we are all in this together. After your new routine is released on Monday, you can submit questions about the positions and sequences performed. Each Wednesday, Bethany will post tutorials that not only answer your specific questions, but will also improve your overall form. This is our way of bringing the studio to you — no waitlist required.

try your first 10 days free

$35 USD / month


A new routine is released every Monday at 12:00am EST and is active for 14 days. There’s always two routines available. We call them #thisweeksroutine and #lastweeksroutine. Get ‘em while they’re hot.

Where do I begin??? Top Ten List? Okie.

10) You’ll learn the moves better – repetition really does enhance sensation.

9)  It builds worldwide community – you can all chat about how much you love to hate this week’s lunge series. (plus how cool is it that everyone is doing the same movements each week?)

8) Progress is visible from session to session and is not measured by arbitrary benchmarks (aka: ditch the scale, toss the measuring tape, we love you just as you are). 

7) Spend your time actually doing the routine instead of searching for the “right” one. No guesswork, just open and go. 

6) Each week the muscles will vary and the moves will change. No getting stuck in a rut when be.coming. 

5) Helps you learn the moves faster and more efficiently. 

4) When you ask “why is my hip flexor tight” we’ll be able to pinpoint what move might be causing it. Even better, we’ll make a tutorial video that teaches you how to fix it. 

3) By the end of the week sessions morph into a moving meditation.

2) Much like at a boutique studio, your experience is designed from beginning to end. 

1) With constant rolling content, you’ll never be bored.

Unless you cancel your subscription, you will be charged a $35 monthly fee, automatically and approximately, on the same day of the month that the original purchase was made. You must cancel at least 24 hours before your subscription renews in order to not be charged for another month. Once your account has been billed, all sales are final. Refunds are not available regardless of whether or not you use your subscription. Love you, but babes got a business to run. If you have a question about your bill date, please e-mail [email protected]

We always want you to do what’s right for your body so we made stopping and starting your subscription as easy as possible. You can cancel/resume your subscription in just four clicks.

-Go to

-In the top right, choose login

-Login using your be.come credentials

-Choose, cancel subscription (or resume subscription) located in the top bar

You have two options. You can either login on the app (available for both iOS and Android) or through the website (the login button is in the top right corner). See the next question for how to access routines on your TV!

Yes! We have a number of options of how to mirror/cast the routines to your TV. Follow our helpful flowchart below to find the best way for your & your tech set-up.

Each week, look at your schedule and set a realistic goal of how many times you think you can manage the routine – you are able to set and edit goals within the app. Then listen to your body throughout the week to find your sweet spot. If you don’t want to participate in goal setting, just enter “0” when prompted!

While the 25-minute routines are designed to be short, sweet and super effective, you can easily extend the length of your be.come sessions. Try doing the routine back-to-back (because repetition really does enhance sensation) or try doing #thisweeksroutine followed by #lastweeksroutine (they marry beautifully together!) On weeks when learn and flow is available, if you do learn mode directly followed by flow mode, it will mimic the in-person experience you would have in one of Bethany’s classes. 


And if you desire (although not required) you can tack be.come on to any other movement modality. Because be.come is core strengthening and low-impact it will only serve to enhance other workout disciplines.

When you find yourself feeling a little “off balance” or “clumsy” we encourage you to embrace the discomfort. Your body is learning something new and that takes time! Be gentle with yourself and remember, the be.come project routines are designed to be done repetitively, which means that with each session you’ll find it gets smoother and smoother. You don’t have to be perfect for anybody, you just have to be…be.come 🙂

For the most part, YES! Starting a new program when you are pregnant is not recommended by doctors, but for those who have already been be.coming, our routines are safe for both you and baby. Every routine has alternatives suited to those who may be pregnant, but if you have a specific question just send us an email. For more on be.coming while pregnant, watch our pre / post natal tutorial here. Always consult your doctor before doing any workout program while pregnant.

You sure can. Anyone with a smart phone or tablet can use the app; anyone with a computer can use our web experience!

Aren’t you the sweetest?! Yep! Just click here.

All the people in our videos are real life clients of the be.come project. We felt it was incredibly important to avoid using fitness models when representing our movement (or anything really) because quite frankly, we want to keep it real. You’ll notice we don’t edit out wobbles, shakes, falls or sweat drips. This is on purpose. We hope that by featuring our clients, more people will feel encouraged to come exactly as they are. 


Anyone who is an active client of the be.come project is eligible to be a demo. Simply fill out the form under ask a question and send us a note. ALL SHAPES, SIZES, COLORS AND GENDERS are eligible to be a demo. We are excited to watch our community grow and therefore our diversity grow as well. But short story long, if you feel your body isn’t represented in fitness and you want it to be, send us a note. 


All demos in our videos participate on a volunteer basis. We have made a conscious decision not to compensate our demos in order to keep the applications authentic. Demo will be showered with love, sent away with presents, and get one-on-one be.come training with Bethany. We promise, it’s a very very fun day.

An alternative is the word we use instead of modification. Modification implies that it’s easier, while alternative implies that you are simply finding what’s right for your body. Sometimes the “easier” version of the exercise helps you feel it MORE, which makes it no-so-easy after all! At the be.come project, you are always given permission to do what feels right for you without feeling weak or less than.

An amplifier is an option given in be.come routines for when you’re in the mood for an extra challenge. Amplifiers vary depending on the exercise but can include adding weights, a new variation on a move, doing the sequence single arm / leg or standing on your head (just kidding!!) Listen for Bethany’s cues as you move through the routines for little ways to pump up the volume.

Body-positivity implies that we need to feel positive about our bodies all the time. Since that’s a pretty hard thing to do, we can end up feeling like we failed when we don’t feel happy-peppy-positive about our bodies every-single-freakin-day. We prefer the use of body-neutrality because that means some days we feel good about our bodies, some days we feel bad about our bodies, but all days we respect our bodies.

meet our models

meet our models

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